Research into the Industry, form and genre

Industry:

• Universal Music Group is a Music Company that's a global music corporation. Universal Music Group record, make and produce music. They promote the music they make to listeners globally. The CEO of UMG is Lucian Grainge, and create audio-visual content in over 60 different countries. They have worked with so many different artists and celebrities over the years including Ariana Grande and Lady Gaga and Sam Smith etc. They develop recording artists and songwriters, and they produce, distribute and promote music to please fans from all around the world.

Form:

• The purpose of cross-media production is to display a range of information about the artist/band and the signed company, and information about Universal Music Group. It offers more ways to promote the artist/band, you can't offer much additional information on a music video where as with an additional website you can add tour dates, information about the artist/band and can market your brand easier.

Genre:

• There are no specific genres for romantic or love songs, Love songs can be found in a variety of music genre for example Pop, Country, Jazz, Rap, Hip Hop, Blues, Soul, Classical or indie etc. Often depending on what music you like adapts the type of song it is, but love songs can be any genre. pop - "We Found Love" - Rihanna, jazz - "My One and Only Love" - John Coltrane and Rap - "I Need Love" - LL Cool J.